For Immediate Release
December 21, 2010

The Houston Zoo Chooses Doubleknot for its Zoo-Wide Online Registration Technology and More

HOUSTON, TX – The Houston Zoo (www.houstonzoo.org) has selected Doubleknot (www.doubleknot.com), a leading provider of software and services to zoos and other non-profit organizations, for its registration technology for membership purchases, and online ordering including events, classes, camps, rentals, donations and Adopt an Animal. In addition, Doubleknot technology will support Houston Zoo’s online ticketing, partner websites and marketing and membership email communications.

After an extensive product comparison, Doubleknot was selected by the Houston Zoo based on its comprehensive solution offering and experience with other zoological organizations.

“Our requirements were far reaching, touching on most areas of our park operations” says Leslie Forestier, Chief Financial Officer, Houston Zoo, “In selecting Doubleknot, we chose a business partner with both breadth and depth in their technology” continued Forestier.

Zoo members and guests will be able to purchase memberships, register for camps, classes and other events with applicable discounts, print barcode entrance tickets, donate in a variety of ways (donate now, donate every month, Adopt an Animal, Buy a Brick) and securely pay online. Via a bi-directional integration with Raiser’s Edge(*), memberships purchased online are automatically synched with Houston Zoo’s master member database.

“Being selected by the Houston Zoo affirms our product development strategy of providing industry specific applications for our focused markets” stated John Rees, President of Doubleknot. “Houston Zoo’s requirements for online applications that are both wide-ranging and high configurable fit squarely into where we see the Zoo market evolving.”

About the Houston Zoo
Founded in 1922, the Houston Zoo is an exciting live animal adventure that provides a unique educational and conservation resource serving 1.8 million guests annually. Set in a 55-acre lush tropical landscape, the Zoo is home to more than 6,000 exotic animals representing more than 800 species. Operated by the not-for-profit Houston Zoo, Inc., the Houston Zoo is dedicated to the conservation of endangered species, the provision of engaging educational opportunities and the creation of stimulating exhibits that broaden the experiences of our guests and encourage their curiosity. For more information on The Houston Zoo please visit www.houstonzoo.org.
 
About Doubleknot
Doubleknot, a leading provider of affordable, subscription-based applications, tools and support services, currently works with over 1,200 Civic & Social, Business & Professional, Political & Religious Organizations and Associations. Founded in 1998, Doubleknot helps increase community awareness, extend geographical reach and enhance the income producing potential of its clients by providing hosted applications for commerce, communications and content management. Doubleknot’s software-as-a-service (SaaS) technology includes tools for online funds collection, web content management, email marketing, newsletters, event registration, membership management, facilities rentals and over a dozen other web-based and social network applications. For more information on Doubleknot please visit www.doubleknot.com.

FOR MORE INFORMATION CONTACT

Houston Zoo - Brian Hill, 281 380 5232, bhill@houstonzoo.org

Doubleknot - David Mimeles, VP Sales & Marketing, 408 971 9120, ext. 203, dmimeles@doubleknot.com

(*) – Raiser’s Edge is a registered trademark of Blackbaud, Inc.

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